Australia's Top Drawing & Coloring Apps in Q2 2024: A Sensor Tower Summary

In the second quarter of 2024, Australia's Drawing & Coloring app category saw varied performances across the top five apps on the unified platform. As provided by Sensor Tower, here's a snapshot of how each app fared in terms of downloads, revenue, and weekly active users.

Color by Number：Coloring Games experienced a fluctuation in weekly revenue, peaking at 5.5K USD in mid-May and dipping to 4K USD by the end of June. Downloads showed a downward trend from 7.5K in the first week of April to 4.7K in the last week of June, while weekly active users decreased from 31K to 25K over the quarter.

Disney Coloring World saw a modest revenue pattern, ranging from 3.3K USD to 3.5K USD in April, ending with a slight rise to 3.5K USD in the last week of June. Downloads started at 2.1K and saw a decrease to 1.4K, with active users starting at 3.5K and ending at 2.7K in the same period.

Coloring Games for Kids 2-6! witnessed a notable spike in revenue in late April, reaching nearly 4.9K USD, and maintaining above 2.6K USD throughout the quarter. Downloads remained fairly stable, hovering around 2.3K, and weekly active users saw a steady increase from 8.6K to 12.1K.

Crayola Create and Play showed an uneven revenue trend with peaks and troughs, ending the quarter at 2.7K USD. Downloads began at just over 1K and saw a slight increase to 579 by the end of June, while active users started at 1.6K and saw a minor climb to just over 1K.

Adult Coloring Book - Pigment, despite a revenue that hovered around 2K USD, had the lowest downloads among the top apps, starting at 480 and ending the quarter at 430. However, weekly active users remained fairly steady, ranging from 805 to 667 throughout the quarter.

For a more detailed analysis and insights into the Drawing & Coloring app market, Sensor Tower offers comprehensive data and analytics.